COURSE CODE: COURSE NAME: BCO 217 Digital Business 2nd Assignment Task brief & rubrics
Task: You are required to answer the following questions:
- Explain what are the alternative payment systems like Paypal. Provide one example.
- Analize the differences between traditional travel industry and the new digital platform travel ecosystems (for ex: Booking, TripAdvisor, Expedia).
- Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in existence today?
- What are the major differences between virtual storefronts, such as Bluefly, and bricks-and-clicks operations, such as Walmart? What are the advantages and disadvantages of each?.
- Besides news and articles, what other forms of information or content do content providers offer?
- Compare and contrast virtual merchants and bricks-and-clicks firms. What other type of online retailer is most like the virtual merchant?
- What is the most common use of real estate websites? What do most consumers do when they go to them?
- Why are on-demand service companies viewed as being disruptive and controversial? Business & Finance homework help
Formalities:
- Wordcount:1500 words
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Group of 2 people
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.
- Expected structure: Table of contents, References & appendix.
- The format should be a document in the respective Turnitin link.
ORDER A PLAGIARISM FREE PAPER NOW
Submission & Weight: 2nd assignment – Week 9 – Sunday 28/11/2021 23:59 CEST – with a weighting of 30%.
Formative assignments: https://euruniedu-my.sharepoint.com/:f:/g/personal/pablo_gilardini_euruni_edu/EhsyDvTavqFAu0u-8bqaA7EBLAitJ85NHqWmXe6phMDgVA?e=8KxEip
It assesses the following learning outcomes: Identify current trends and technology in digital businesses;4. understand how digital technologies can be integrated within business;5. describe the digital business and compare it with non-digital businesses;6. analyze and assess different approaches to the development of digital platforms.
Rubrics
| Exceptional 90-100 | Good 80-89 | Fair 70-79 | Marginal fail 60-69 | |
| Knowledge & Understanding (20%) | Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. | Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. | Student understands the task and provides minimum theory and/or some use of vocabulary. | Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
| Application (30%) | Student applies fully relevant knowledge from the topics delivered in class. | Student applies mostly relevant knowledge from the topics delivered in class. | Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. | Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. |
| Critical Thinking (30%) | Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. | Student critically assesses in good ways, drawing conclusions from relevant authors and references. | Student provides some insights but stays on the surface of the topic. References may not be relevant. | Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
| Communication (20%) | Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck | Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck | Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. | Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
