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Marketing homework help

 PROFESSIONAL WRITING ASSIGNMENT Content

Question 1

This is the third professional writing assignment. It compliments quite nicely with social media.

We know that this happens, especially in social media. A customer complaint highlights a problem that may have to do with your product, an employee, or some internal process that has created an unsatisfactory condition for the customer. You have received a complaint from one of your loyal customers about a bad experience he had with a cell phone that he has purchased. When he attempted to return it for a full refund, the sales person informed him that a refund would not be an option because the purchase had been made more than 8 days ago. Marketing homework help. However, the sales person did offer to fix the phone for the customer ata price of $400; this offer was unacceptable to the customer, who clearly wanted a refund for a cell phone that malfunctioned. It is apparent that your customer is frustrated and very disappointed. Write a letter (or an e-mail) responding to the customer and detail how you could resolve his issue(s). You are at liberty to discuss the matter with your supervisor to come up with an option to resolve this issue and retain a loyal customer. Your response should be detailed and specifically outline the proposed resolution.

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HINT: Be sure to include an overview of the situation and your thoughts about it. THEN include the letter to the customer.

It should be at least 2-3 pages and include at least one reference.

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